"I'm passionate about the areas of
marketing and finance"

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In my family I have always been surrounded by businessmen/women, that is why I decided to begin my studies in business administration, management and marketing at the CEU San Pablo University.

During my university years I started playing Rugby, a sport that taught me the importance of working as a team, and that the important thing was not to stand out as an individual but as a group, as well as not to give up and keep advancing always. Other sports that I like are Backcountry skiing and climbing, as they force me to look for a better version of myself every day and always try to improve.

As I progressed in my studies I became passionate about the areas of marketing and finance, the first because I consider that it is not enough to have a good product / idea, if you are not able to explain the attributes in order to sell it. And the second because I had always felt attracted by the stock markets and the different financial instruments that exist.

Before finishing my studies I was presented with different jobs opportunities, but in my reading hours I came across a term that I didn’t know, that is the concept of internal investor.

What is an internal investor? As Robert T.Kiyosaki defines in his book Guide to investing, “this is someone who is inside the investment and has a certain degree of control”; some examples of internal investors are Jeff Bezos, Bill Gates, or Richard Branson among others, people who based on their effort and knowing how to surround themselves with the right team managed to give greater value to their businesses so that it was not them who were looking for attractive companies to invest, instead it is the people who found their businesses as the best bet when making an investment.

ALBERTO LAFUENTE, PRoject manager

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