"I want to digitally transform business models and improve their performance and competitiveness."

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In 2012, I began to need to create my own project. For many years I have been wanting to change the technology and marketing sector. I was able to see first hand many high level services, which finally did not solve my company’s problems and I started working during that year to build and invest approximately a quarter of a million euros to create my project. I knew that the first moments were going to be difficult because of the small number of clients that could assume these changes during the economic crisis, but with a detailed strategy could achieve it.

I experienced the beginning of the marketing power through the Internet and other direct sales channels, and the group decided to name me COO of the marketing services of the fourth sales channel in the wine sector. In the development of my first SEO and SEM management studies in the Google search engine, I also organized the advertising and metrics management campaigns with the large distributors that bought our wholesale products. Coinciding with this new role within the company, I began to lead a team of approximately 35 professionals, over all the business projects in Europe, in the areas: Technology, Communications, Security, Processes and Teams Control, Digital Marketing and expansion strategies. Reported to the board of directors of the company, mainly to the CEO and guided the entire budget of these areas, checking and following their allocation item by item.

Txema Cancio, digital Transform

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